What we compare
We review your website alongside two competitors you nominate, covering up to five relevant public pages on each site. Where possible, we compare pages with similar purposes, such as homepages, service pages and contact pages.
Using the assessed text, headings and action labels, we consider:
- Your offer: what each website says the business provides, who it helps and how it describes its approach.
- Trust and reassurance: statements such as case studies, testimonials, business details and explanations of how the service works, where these appear in the assessed evidence.
- The next step: the wording of enquiry prompts and calls to action, and the information provided before a visitor takes that step.
- Useful content: how the assessed information addresses questions relevant to your business, audience and intended website action.
What you receive
Your Roled-reviewed report includes a summary, supported strengths, meaningful differences between the websites and up to three prioritised, evidence-supported opportunities for improvement. Findings include supporting quotations and page references, with coverage notes identifying what was assessed and what was unavailable.
The number of opportunities depends on what the assessed evidence supports. We do not add findings just to reach a target number. A competitor doing something differently does not automatically make it better; recommendations are considered against your brief.
What we need from you
Provide your website address, the addresses of two competitors, and a short description of your business, intended audience and the action you want visitors to take. You can also identify relevant pages or questions you would particularly like us to consider.
Agreeing the scope
Roled confirms the comparison scope with you and agrees any reduced scope before invoicing. Payment is handled through our manual invoicing process, rather than an online checkout. Roled checks the report against the agreed scope and confirms payment before approving delivery.
If a report has fewer supported opportunities or other coverage limitations, those limitations must be reviewed and consistent with the scope agreed with you. Your comparison is prepared after submission, rather than while you wait on this page, and Roled reviews it before it is sent.
Scope and limitations
The report uses bounded samples of public page text, headings and action labels collected for the comparison. A sample may omit content and is not a complete record of a page or website. Content missing from a sample does not establish that a feature is absent.
Unavailable or restricted pages are recorded as not assessed. Different page types may limit direct comparison. The report identifies its assessed pages and known coverage limitations.
We do not test form submission, layout, visual prominence, navigation behaviour or other interactive features as part of this comparison. Statements quoted from a website are evidence of what it says, not independent verification of its claims.
The service does not include private account areas, a full technical SEO audit, a security audit or a comprehensive accessibility evaluation. It does not measure traffic, conversion rates, revenue or customer satisfaction, or guarantee improvements in those outcomes.